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ASA’s digital remit extended to cover advertisers’ websites

1st September 2010 9:14 am GMT

In response to a formal recommendation from a wide cross-section of UK industry, the Committee of Advertising Practice (CAP), the body responsible for writing the CAP Code, has significantly extended the digital remit of the Advertising Standards Authority (ASA) to deliver more comprehensive consumer protection online.

The current digital remit applies to advertisements in emails and in paid-for space including banner and pop-up advertisements, paid-for search listings, commercial classified advertisements and paid-for listings on price comparison [...]

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