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Why Orbis became OpenBet

7th September 2010 8:05 am GMT

Any company that has spent 15 years building up a 58 per cent market share would think twice about changing its name. But for Orbis Technologies, newly rebranded as OpenBet Technology, the question is why it did not do it sooner.

The company dominates the gaming software market with its OpenBet product, the open source platform that powers some of the industry’s biggest websites including Ladbrokes and William Hill, yet its branding did little to reflect [...]

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