World Chess has announced Kindred Group’s Unibet brand as an official betting partner for this year’s World Chess Championship Match in London.

It marks the second time that Unibet has received exclusive betting rights to a leading World Chess event, having previously sponsored The World Rapid and Blitz Chess Championship in 2015.

The FIDE World Chess Championship Match 2018 will be held from November 9th to 28th in London, with Norwegian chess grandmaster and three-time champion Magnus Carlsen due to play American Fabiano Caruana.

Carlsen has been world champion since winning the World Chess Championship 2013 against Viswanathan Anand. He successfully defended his title against Anand in 2014 and against Sergey Karjakin in 2016.

“Since Magnus Carlsen became World Champion, after defeating Viswanathan Anand in 2013, we have seen a large and growing interest in betting, both pre-match and live, on big chess tournaments,” said Richard Østrøm, country manager for Unibet Norway.

“As the leading online bookmaker in Europe, we wish to be a part of and contribute to big sporting events, and we are very happy to be a preferred betting partner for World Chess both before and during the World Championship. We believe that this year’s World Championship brawl between Magnus Carlsen and Fabiano Caruana in London will even further cement chess on the international stage of betting.”

As betting partner, Unibet will receive a full suite of exclusive rights, including digital advertising, brand logo in the playing area and on players’ interview backdrops.

The operator will also receive exclusive photo and video content, and an opportunity to take part in the First Move Ceremony in one of the rounds. Unibet will also offer fans exclusive promotions on the Championship rounds throughout the tournament.

“World Chess is proud to announce this partnership with Unibet, which gives fans more opportunities to be involved in the upcoming Championship Match,” said Ilya Merenzon, chief executive of World Chess. “Being the most anticipated event of the year, it will likely attract great interest of the chess community from all over the world.”

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