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MDI to launch lottery games based on Cash Cab TV show

23rd September 2010 8:09 am GMT

MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, has signed an agreement with Discovery Communications to offer instant lottery games featuring the Emmy Award-winning Discovery Channel TV series, Cash Cab.

Under the agreement, MDI will provide North American state lotteries with graphics from the show, including images of show host Ben Bailey, for use on instant tickets and in advertising and promotional materials.

Cash Cab, hosted by comic turned cabbie Ben Bailey first premiered in December [...]

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