Online betting and gaming operator Betway has agreed a two-year sponsorship deal with leading German eSports team Berlin International Gaming (BIG).
The agreement will see Betway serve as the main sponsor of BIG’s eSports teams, giving the operator front of jersey and sleeve branding, player access for the creation of exclusive content, giveaways and social media access.
BIG’s CS:GO team includes Owen ‘smooya’ Butterfield, currently the highest-rated British CS:GO player in the world, Johannes “tabseN” Wodarz, Germany’s top-ranked player, and Turkey’s İsmail Can "XANTARES" Dörtkardeş.
“This partnership strengthens what is an already formidable eSports offering here at Betway and is a statement of our intent for 2019,” said Betway CEO Anthony Werkman. “We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”
BIG joins Made in Brazil (MiBR), Ninjas in Pyjamas (NiP) and Invictus Gaming as part of the Betway eSports sponsorship portfolio.
“Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world's leading betting providers, is now BIG’s new main sponsor,” said BIG chief executive Daniel Finkler.
“Betway has gained an excellent reputation within the last decade and we are proud to represent such a famous brand within the esports scene. Our fans can look forward to many exciting and entertaining projects together with our professional athletes. Welcome to BIG, Betway.”