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Paddy Power expands gaming content via BaddaMedia

12th October 2010 9:14 am GMT

Online gaming content provider BaddaMedia Inc has entered into an agreement with Paddy Power under which the company will integrate and deploy current and future gaming content to the Irish bookmaker’s PaddyPowerGames.com offering.

Under the agreement BaddaMedia will also provide bespoke products developed in conjunction with the Paddy Power Games team.

The deal signals the first Remote Gaming Interface (RGi) deployment of games through Openbet’s Fixed Odds Gaming framework.

“We found BaddaMedia’s games and product vision to be [...]

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