Stockholm-listed operator Kindred Group has launched a new US-focused affiliate program in partnership with Paysafe’s Income Access.

The new program will support player acquisition for Kindred’s recently-launched Unibet Casino brand in New Jersey, the operator’s first move into the regulated US iGaming market.

The Income Access partnership follows a payment processing agreement signed between Paysafe and Kindred, extending processing services to the Unibet brand.

“Income Access has a strong presence in the US gaming space and understands the intricacies of navigating this complex market,” said Kindred Group head of affiliates Ryan Henderson. “Partnering with the company will allow Kindred Group to leverage those benefits as well as tap into its network of affiliates to help expand our business in the US.”

Income Access general manager Tara Wilson said: “We are delighted to partner with a firm that possesses the industry experience and reputation of Kindred Group, further strengthening our position in the US online gaming and sports-betting market.

“The launch of Unibet in the US also offers affiliates an exciting brand with which to partner and bolster their presence in an expanding market.”