Flutter Entertainment-owned FanDuel Group has been named as the official sports gaming partner for MSG Networks’ coverage of the NBA’s New York Knicks and the NHL’s New Jersey Devils.
The partnership will see FanDuel feature in a mix of in-game and half-time integrations, branded content and commercial spots that will air during MSG Networks’ Knicks and Devils game broadcasts, as well as features that will air during the team’s pre and post-game shows.
Devils telecasts will also showcase live updates and updated betting odds on the ticker during each intermission to keep fans up-to-date between periods.
“We are excited to partner with FanDuel to bring our fans timely content and information that provides a deeper way to engage with our game coverage,” said MSG Networks senior vice president marketing and content strategy Kevin Marotta.
The partnership will also feature integration on MSG Networks’ social channels and MSG GO, its live streaming and video on demand platform.
FanDuel chief marketing officer Mike Raffensperger commented: “Joining forces with MSG Networks allows us to further enhance the viewing and sports betting experience for fans, giving them a new way to watch sports.
“By partnering with MSG Networks, we are leading the charge in how sports gaming operators integrate with broadcasting, ultimately transforming the experience for sports fans.”
As part of the deal, MSG Networks recently debuted Inside the Lines, a new five-minute show that airs before every Knicks pre-game show. A one-minute NHL-focused show Line to Line will also air ahead of every Devils pre-game show, highlighting some of the available betting lines around the league and in the Devils game that night.