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Betware integrates marketing software from Unica

17th November 2010 11:14 am GMT

Online gaming software developer Betware has signed an agreement with IBM’s Unica Corporation, a provider of marketing software solutions, to incorporate its campaign management application into Betware’s eMarketing tool kit.

The Betware eMarketing tool kit, enriched with Unica’s application, now gives operators the opportunity to take full control over any marketing campaign that has been geared towards their players - from planning and execution right through to analysing performance and reporting.

“We are very proud and excited [...]

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