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MDI extends Ford Motor agreement for branded games

21st April 2011 8:58 am GMT

MDI Entertainment, a wholly owned subsidiary of Scientific Games Corporation, has extended its multi-year licensing agreement with Ford Motor Company for the delivery of instant lottery games based on the names, logos and assets from Ford and the vehicles it manufactures.

MDI said that the contract renewal was a reflection of the success of instant games featuring Ford products over the past several years.

“Ford has proven to be a great brand for lotteries, and their story [...]

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