Bodog founder Calvin Ayre has signed a shirt sponsorship deal with Scottish football club Ayr United for the 2011/12 season.
The Bodog founder is said to have found the temptation to sponsor the club too great to ignore because his ancestry lies in Scotland and specifically Ayr.
“When I heard that the club was looking for a sponsor I knew I was going to make an offer but the fact that the colours are also the same [...]