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New Facebook rules allow gambling and lotteries ads

26th August 2011 8:23 am GMT

Social networking giant Facebook has revised its advertising guidelines to allow offline gaming establishments and lotteries to advertise for the first time, while changes to rules governing online gaming will prohibit targeting of US customers.

The main beneficiary of the new rules will be the offline gambling sector which was previously prohibited from advertising on Facebook. Facebook had earlier eased some of its promotion guidelines for contests, sweepstakes and other promotions of [...]

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