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Racing UK signs up UK bookmakers as premium partners

19th January 2012 10:49 am GMT

UK bookmakers Coral, Ladbrokes, William Hill and Sky Bet have signed a one-year deal to become premium partners of independent horseracing broadcaster Racing UK.

Under the agreement, which begins on February 1st, the four major bookmakers will receive significant exposure on Racing UK’s various platforms, including TV, online, print and promotional activities.

“We are delighted to have signed with these four leading bookmakers, and are extremely grateful for their support of the channel [...]

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