Online sports betting provider Sports Betting Tech (SBTech) has signed a deal to provide its live betting product to independent European bookmaker Betshop.
Under the agreement SBTech will provide Betshop with a complete fully managed live betting solution for the company’s online and retail betting shop customers.
“Betshop is an industry veteran and one of the most respected Bookmakers in Europe,” said SBTech CEO Itai Zak. “We are delighted to provide Betshop with [...]