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ASA raps Ladbrokes for Twitter ad

21st December 2022 10:07 am GMT
Advertising Standards Authority

Entain’s Ladbrokes brand has been reprimanded by the UK Advertising Standards Authority for a Twitter message that featured a number of prominent Premier League footballers.

The tweet contained an embedded video showing an image reel of Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly, set against a background of question marks, with the text “Ladbrokes” within the image box itself.

The tweet did not contain any calls to action, promotional offers or links back to [...]

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