Malta-headquartered Fast Track has agreed a new deal to provide its CRM solutions to Swedish lottery betting operator PolarLotto.
The agreement will see PolarLotto utilise Fast Track’s Singularity model, which uses AI and machine learning to deliver tailored content to elevate player engagement and retention strategies, as the operator expands online.
“We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track,” said PolarLotto CEO Benjamin Burstein. “As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track CEO and co-founder Simon Lidzén added: “We are thrilled to partner with PolarLotto and support their online expansion. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
With offices in London and Stockholm, PolarLotto is licensed by the Swedish gambling regulator Spelinspektionen and offers Swedish players the opportunity to bet on the outcome of the world’s biggest lotteries, including Powerball and MegaMillions, as well as 24 other international lotteries.