BetMGM extends 76ers partnership and signs with Sportradar

BetMGM has renewed its sports betting partnership with the NBA’s Philadelphia 76ers, while also agreeing a new deal to gain access to Sportradar’s official NBA optical tracking data.

The multi-year extension with the 76ers includes the addition of BetMGM VIP fan experiences, exclusive in-market odds boosts, and increased courtside signage at Wells Fargo Center.

“This extension allows us to further enhance the gameday experience for fans, in the arena and at home,” said BetMGM chief revenue officer Matt Prevost. “We look forward to continuing our rewarding relationship with the 76ers this season and beyond.”

BetMGM signage will be featured throughout the arena on the grandstand, videoboard, and courtside LEDs, while BetMGM content will also be featured in the 76ers’ social platforms and email campaigns.

“We're joining forces again with BetMGM to promote another opportunity for fans to embrace competition, just in time for the new season,” said 76ers chief revenue officer Katie O’Reilly. “We are thrilled to build on our continued success here in the Philadelphia market and offer our unique experiences for BetMGM customers and 76ers fans alike.”

MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City continues as an official away game host of the 76ers and will host VIP watch parties for invited guests featuring appearances by 76ers alumni and merchandise giveaways.

“It will be great to welcome 76ers fans back to our BetMGM Sports Lounge this season,” said Borgata Hotel Casino & Spa president and chief operating officer Travis Lunn. “We’re committed to offering guests an entertaining and responsible gaming experience.”

BetMGM has also this week agreed a new deal with Sportradar for access to products and services to be powered by official NBA optical tracking data.

For the first time, Sportradar will provide BetMGM access to products and services to grow its prop markets and same-game parlay portfolio, as well as its in-play betting markets.

BetMGM is the third operator to sign up to the service from Sportradar after FanDuel and Caesars.

“Sportradar’s league data has enabled BetMGM to enhance our product offerings since we first partnered with them in 2018,” said BetMGM chief product officer Jarrod Schwarz. “We expect the upcoming NBA season to be outstanding and look forward to leveraging this data for years to come.” 

Sportradar chief commercial officer Eduard Blonk added: “We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM, while supporting the return-on-investment of our partnership with the NBA.”