FeedConstruct becomes Argentine football regional partner in Europe

SoftConstruct-owned sports data provider FeedConstruct has been named as European regional partner of the Argentine Football Association (AFA).

Continuing to reap the benefits of the country’s 2022 FIFA World Cup win last year, FeedConstruct becomes the latest commercial partner for the AFA, after SoftConstruct’s VBet online betting brand was unveiled as a European betting partner last month.

“We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct,” said AFA president Claudio Tapia. “Several years ago, when we began the management of AFA, we dream of being a leading institution in the sports industry at a global level.

“Commercial links with leading companies contribute a lot on that path. Having more than 50 commercial partners around the world gives us that leadership role and brings us closer to sports fans. Selection on every continent. Welcome FeedConstruct to the AFA family.”

FeedConstruct head of rights and content Narek Harutyunyan commented: “We are delighted to announce our partnership with the Argentine Football Association. This collaboration represents a significant milestone for FeedConstruct, and we are excited to work closely with AFA and support the World Champions within the Argentine National Team.”

AFA marketing and commercial manager Leandro Petersen added: “The strategic vision that we began at AFA in 2018, of global expansion to markets such as China, the United States, the Middle East and India, is complemented by the most traditional and strong markets such as Europe. We are pleased to announce that an important global company and market leader like FeedConstruct trusts AFA to develop its commercial projects.

“This reinforces our vision and consolidates our global expansion plan. Today we can say that we are one of the sports institutions with the largest volume of commercial partners in the world. This shows that companies trust our Institution to associate their brand and tells us that we are on the right track.”