Betsson has added another major tennis tournament to its sponsorship portfolio with a deal to serve as the official betting partner of the Nordea Open.
The ATP Tour tournament takes place in Båstad, Sweden, during the week of 15 July.
“We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars,” said Ronni Hartvig, chief commercial officer of Betsson Group.
“Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad.”
The Nordea Open partnership follows last week’s news that Betsson will serve as a main sponsor of the BNP Paribas Nordic Open, which is held in Stockholm in October.
Sara Bergh, operations manager at the Nordea Open, said: “We are very proud to welcome Betsson as a new partner to the Nordea Open.
“Betsson joins a strong partner family, and through its commitment will further consolidate the event’s position and presence on the international tennis scene.”
Shares in Betsson AB (STO:BETS-B) were trading 0.47 per cent higher at SEK131.28 per share in Stockholm Friday morning.