BC Game has signed a multi-year principal partnership deal with English Premier League football club Leicester City.
The partnership gives BC Game front-of-shirt branding on Leicester City men’s first-team and adult replica shirts for the upcoming season, which begins on 16 August.
The partnership with the cryptocurrency online gaming operator coincides with the club’s return to the top tier of English football following promotion from the EFL Championship.
“We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal,” said Rayne Davis, director of marketing and affiliates for BC Game.
“This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”
Susan Whelan, Leicester City CEO, commented: “We welcome BC Game to Leicester City, an opportunity to work with an innovative partner in a new category for the Club.
“As a leading global operator in a rapidly evolving environment, BC Game already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.
“The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters,” Whelan concluded.