DraftKings has signed an agreement to become an official sports betting and daily fantasy partner of the Women’s National Basketball Association (WNBA).
The deal gives DraftKings the rights to both league and collective team intellectual property (IP), while gaining access to marketing, activation and hospitality opportunities around some of the most high-profile games, including the AT&T WNBA All-Star match.
The operator will use official WNBA data feeds to bolster players’ gameplay experience, and will also become the presenting partner of the WNBA Postseason Push, a new WNBA content platform that features league highlights, social integrations and odds updates centred on the latest WNBA standings in the last two weeks of the regular season in September.
“The WNBA has seen tremendous growth, which continues to be a bright spot in the sports world,” said DraftKings North America president Matt Kalish. “We are proud to support the league in its efforts to continue expanding the game.
“It is a priority for us to deliver the most engaging WNBA content to DraftKings’ platforms and through our collaboration with the WNBA this season, we will be able to enhance the experience for millions of our customers and WNBA fans.”
WNBA chief growth officer Colie Edison commented: “The WNBA is growing and expanding across the board, and partnering with industry leaders like DraftKings enables us to offer WNBA fans additional ways to engage with their favourite teams and players, responsibly and with integrity.
“This opportunity for DraftKings to lean in with us to support women’s sports will welcome more fans to the WNBA. We’re looking forward to working alongside DraftKings to further enhance innovation and equity in women’s sports.”
DraftKings talent ambassador Lisa Leslie added: “Having worked alongside both DraftKings and the WNBA, I am thrilled to see these innovative brands come together and further enhance excitement and visibility around women’s sports.
“The WNBA is rapidly expanding its reach, and DraftKings has an unmatched ability to further generate additional fan engagement. I am looking forward to seeing DraftKings elevate the WNBA’s fan experience in the midst of this record-breaking season.”
DraftKings has been an official betting partner of the Men’s NBA since 2021.
Shares in DraftKings Inc. (NASDAQ:DKNG) closed 0.71 per cent higher at $36.93 per share in New York Friday.