Asia-facing online casino brand Queen Casino has been unveiled as an official partner of German Bundesliga club Borussia Mönchengladbach.
The Tobique-licensed online betting and gaming operator gains exclusive branding rights under the partnership, as well as brand visibility during the club’s Bundesliga home matches in select target markets.
Queen Casino’s branding will also be integrated into Mönchengladbach’s Japanese social media channels.
“We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters,” said Samuel Deri Divina, director of Queen Casino operator Lowkey.
“This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”
Philipp Havermann, head of Internationalisation and brand partnerships at Borussia Mönchengladbach, said: “We are excited to welcome Queen Casino into the Borussia family. This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”