PlayAlberta has signed a new deal with the Edmonton Oilers, making the operator the Oilers’ exclusive sports betting and online gaming partner.
Under the terms of the new deal, the PlayAlberta logo will appear on the Oilers’ home jersey, while GameSense, the Alberta Gaming, Liquor and Cannabis (AGLC) responsible gambling program, will appear on the Oilers’ home helmets.
The agreement will also allow fans to experience the PlayAlberta and GameSense brands through promotions in the arena and ICE District, as well as giveaways throughout the season.
“We are proud to call PlayAlberta the official sportsbook of the Edmonton Oilers,” said Stew MacDonald, president and chief revenue officer at OEG Sports & Entertainment.
“With the revenue generated by Play Alberta going to valued services and programs that help enrich the lives of Albertans, donning the Play Alberta logo on our iconic home jersey is a testament to our long-term commitment to communities across Oil Country.”