iGaming operator PlayStar has agreed a sponsorship deal with the NHL’s New Jersey Devils and its home arena, the Prudential Center.
The deal includes sponsorship of the ongoing Golden Goal Sweepstakes and gives Devils’ fans the opportunity to win money-can’t-buy experiences such as VIP match packages and post-game photos.
“Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players,” said PlayStar chief marketing officer Jon Bowden.
“Through our sponsorship of the Golden Goal Sweepstakes promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”
Chad Biggs, SVP of corporate partnerships activation for the New Jersey Devils and Prudential Center, commented: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the Golden Goal Sweepstakes.
“Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”