European online betting and gaming operator Novibet has been named as an official betting partner for the National Basketball Association (NBA) in Greece.
The three-year deal will allow Novibet to offer exclusive NBA content, experiences and promotions to its customers in Greece.
The operator and the NBA will also work closely to promote responsible betting and protect the integrity of NBA matches.
As part of the deal, Novibet will integrate the NBA’s branding onto its platform to create a more immersive betting experience for players.
Commenting on the partnership, Novibet CEO Rodolfo Odoni said: “Basketball is more than a game; it’s a celebration of community, competition, and the pursuit of excellence. We look forward to this exciting journey ahead and can’t wait to share our passion for the game with our customers.”