Superbet has been named as an official partner of Spain’s LaLiga in Romania for the next two seasons.
The partnership gives the operator the right to use LaLiga imagery for marketing purposes in Romania, as well as activation opportunities aimed at promoting the league in Romania and increasing fan engagement.
Superbet joins a growing list of gambling partners within Spain’s top tier of professional football, alongside the likes of Luckia and Sportsbet.io.
“Our partnership with LaLiga is a statement of the bold ambitions we have for our sports and entertainment ecosystem,” said Superbet chief commercial officer Adam Lamentowicz.
“After we became the home of Romanian football with the SuperLiga, this exciting international collaboration will have a strong impact on the local community of fans, as LaLiga has an immense level of popularity in Romania.”
Jorge de la Vega, executive general director at LaLiga, commented: “We are convinced that this collaboration will bring us even closer to our fans in Romania, and that, hand in hand, we will continue to generate a safe and responsible entertainment environment.”