Kindred Group’s Unibet brand has been unveiled as the new sponsor of National Hockey League (NHL) ice hockey team the New Jersey Devils.
The multi-year deal is the operator’s first with a US-based professional sports team and follows its recent sportsbook launch in the state earlier this month.
Unibet will receive a significant in-arena and digital presence under the agreement at the Devils Prudential Center stadium, and will offer special entertainment and hospitality experiences during match days.
The partnership also [...]
