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Unibet named New Jersey Devils sponsor

18th September 2019 5:40 am GMT

Kindred Group’s Unibet brand has been unveiled as the new sponsor of National Hockey League (NHL) ice hockey team the New Jersey Devils.

The multi-year deal is the operator’s first with a US-based professional sports team and follows its recent sportsbook launch in the state earlier this month.

Unibet will receive a significant in-arena and digital presence under the agreement at the Devils Prudential Center stadium, and will offer special entertainment and hospitality experiences [...]

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