The Madison Square Garden Company has named DraftKings as the official and exclusive sports betting partner of the New York Knicks and the New York Rangers, as well as their home stadium Madison Square Garden (MSG).
The agreement builds on the existing partnership between the two companies in the fantasy sports sector and gives DraftKings premier brand integration across MSG’s assets, including digital platforms, in-game promotion and out-of-home signage.
“DraftKings has established itself as one of the [...]
