Sports media and betting provider theScore has been named as an authorized sports betting operator of the National Basketball Association (NBA).
The new multi-year partnership sees theScore gain access to official NBA betting data, including league marks and logos, for its theScore Bet mobile sportsbook app.
theScore and the NBA will also work together on best-in-class practices to protect the integrity of NBA games.
“We’re delighted to work with the NBA to create new and exciting sports betting experiences for basketball fans,” said theScore founder and CEO John Levy. “This collaboration will help us enhance our offering as we work to provide theScore’s highly engaged media app users a best-in-class integrated betting experience.”
NBA senior vice president, head of fantasy and gaming Scott Kaufman-Ross commented: “theScore is aligned with the NBA on our mission to create the best possible fan experiences. This partnership will provide our passionate fans with deeper engagement from a company innovating across the spectrum of sports media and betting.”
Shares in Score Media and Gaming Inc (CVE:SCR) closed in Toronto down 3.53 per cent at CAD$0.82 per share Wednesday.