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Ladbrokes acquires Betdaq betting exchange for €30m

24th January 2013 7:50 am GMT

British bookmaker Ladbrokes plc has agreed to acquire Global Betting Exchange Alderney Ltd, operator of the Betdaq betting exchange, for an initial consideration of €30m.

The move strengthens Ladbrokes position in the sports betting market by enabling the company to offer exchange betting alongside its existing bookmaking business, with the company stating that a large proportion of its customers already use a betting exchange.

The acquisition will see Ladbrokes go head-to-head with Betfair plc, the company that [...]

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