Interactive sports betting solutions provider SBTech is continuing its expansion into the land-based betting market with an agreement to supply software to Serbian sports betting provider MaxBet.
MaxBet operates more than 150 retail sports betting outlets in Serbia, as well as further afield in Romania and Bosnia Herzegovina.
Under the terms of the agreement, SBTech will replace MaxBet's existing sports betting platform in its retail locations, while at the same time positioning the company to expand online [...]
