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Sportech launches Geneity sportsbook as US RFP continues

29th August 2013 8:52 am GMT

Sportech has launched a new UK-facing online sportsbook powered by Playtech’s Geneity subsidiary, as the company’s tender process to select a technology partner to power its US expansion continues into its second phase.

The launch was described by Sportech chief executive Ian Penrose as “part of the ongoing sequence” agreed when the operator established its strategic relationship with Playtech in January 2010.

“We agreed to take the full suite of Playtech’s gaming products, so this is the [...]

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