GTECH has embarked on a project to totally overhaul its free-to-play offering as it looks to take on the likes of DoubleDown and WMS in the nascent social B2B market.
The project will also see a number of social hooks incorporated into the supplier’s real-money gaming products, with former AOL Games managing director Greg Mills hired to oversee the project.
Mills admitted that he saw a number of GTECH products as “sterile”, adding that he would look [...]
