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GTECH prepares ground for US expansion with social revamp

25th September 2013 7:20 am GMT

GTECH has embarked on a project to totally overhaul its free-to-play offering as it looks to take on the likes of DoubleDown and WMS in the nascent social B2B market.

The project will also see a number of social hooks incorporated into the supplier’s real-money gaming products, with former AOL Games managing director Greg Mills hired to oversee the project.

Mills admitted that he saw a number of GTECH products as “sterile”, adding that he would look [...]

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