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At the Races launches in-house odds comparison service

15th November 2013 6:16 am GMT

UK and Irish horse racing broadcaster At the Races (ATR) has launched its own in-house odds comparison service as the company looks to generate further online returns for racecourses.

ATR said the new development further strengthens its in-house technical capabilities on attheraces.com following the recent launch of ATR's own picture streaming division, which already supplies live and archive video from ATR partner racecourses to nineteen betting operator and racing media customers.  

ATR chief executive Matthew Imi [...]

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