UK bookmaker Ladbrokes entered into an agreement with UK-based mobile specialist Chelsea Apps Factory to create a single dedicated resource to accelerate the development of its mobile offering.
Ladbrokes will co-locate its mobile sportsbook team with a Chelsea Apps Factory team in London, with a remit of improving the mobile product, analysing customer behaviour and embracing technological development. The initial impact will be targeted around next year’s football World Cup and beyond, and will complement Ladbrokes [...]
