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Bally-Nugget deal enables player marketing across channels

6th May 2014 1:46 pm GMT

Bally Technologies has signed a deal to become the exclusive enterprise-wide systems provider for casino operator Golden Nugget, which will enable player marketing integration across all channels including land-based casinos, online and mobile gaming, as well as affiliated restaurants.

Bally has expanded its partnership to include all five of Golden Nugget’s gaming properties in the US, including its properties in Nevada, New Jersey, Mississippi, and a soon-to-be-opened casino resort in Louisiana.

Bally already provides the technology [...]

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