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Betsson looks to expand UK presence with new casino brand

18th July 2014 7:38 am GMT

Swedish online gaming operator Betsson has relaunched its UK-facing offering Harry Casino under a new brand, as it looks to assess the growth potential of the soon-to-be regulated UK market.

Like Harry Casino, the newly launched Mr Smith Casino site is operated by Betsson’s Malta-licensed subsidiary BML Group Ltd, and features a wide range of content.

Unlike Harry Casino, however, Mr Smith Casino has gone live on the company’s proprietary gaming platform.

The previous offering was launched in [...]

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