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Sportingbet veteran takes on UK bookies with BlueBet launch in Australia

2nd November 2015 7:04 am GMT

Former William Hill Australia chief executive Michael Sullivan is looking to take on his former employers and other rivals with the launch of BlueBet, a new sports and horse race betting brand.

Sullivan believes that the influx of UK bookmakers to the Australian market, which has seen the likes of bet365, Ladbrokes and most notably William Hill dominate the market, will be unable to offer the level of personalised service that customers [...]

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