Kaizen Gaming has launched its Betano sportsbook brand in the United Kingdom in partnership with BVGroup.
The launch combines Betano’s global brand with BVGroup’s (formerly BetVictor) proprietary technology and experience as a leading UK operator.
“It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners,” said Kaizen Gaming chief commercial officer Julio Iglesias Hernando. “Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.
“As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth, and our partners share our vision.”
BVGroup chief commercial officer Brent Almeida added: “Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024 and the CONMEBOL Copa America 2024.
“We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”
Kaizen Gaming recently launched its Betano brand in Nigeria and Ontario.