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GVC initiates bwin.party turnaround with revamp of company culture

25th April 2016 12:55 pm GMT

GVC Holdings chief executive Kenny Alexander has stressed that the operator will not sell off core bwin.party assets and that there are no immediate plans to pull out of the New Jersey market.

Anyone looking for a happy industry turnaround story need look no further that GVC’s revamp of Sportingbet. Its acquisition of the operator’s core assets saw GVC set itself a huge task, especially as the successful component of the business, the Australian operation, went [...]

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