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Cherry positions itself as innovation incubator with ComeOn deal

4th May 2016 7:24 am GMT

Having completed a number of smaller acquisitions to aid the growth of its iGaming business, Cherry has completed its biggest deal to date with the purchase of ComeOn. Chief executive Fredrik Burvall explains why he sees the growing business as a holding company in which smaller ones are freed up to innovate.

After years of lagging behind its former subsidiary Betsson, Cherry has begun to show signs of renewed vigour.

It is impossible to downplay the importance of [...]

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