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Finland’s merged gaming monopoly operator to be named Veikkaus

17th June 2016 7:38 am GMT

Finland’s new state-owned gaming company will operate as Veikkaus from January 1st 2017, following the merger of the country’s three monopoly operators, with a new CEO set to be appointed later this month.

The company, currently operating as FRV Evo Oy, said that it had decided the new name on the basis of an “extensive, multi-stage consumer survey”, with a completely new brand and visual image to be prepared.

The new name and brand will be implemented [...]

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