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Chinese ecommerce giant seals major partnership to promote eSports

29th July 2016 6:47 am GMT

The sports marketing platform and event management subsidiary of China’s Alibaba Group has signed an exclusive strategic partnership with the International eSports Federation (IeSF) to promote the increasingly popular games worldwide.

The IeSF struck the deal with Alibaba Sports Group (Alisports), setting out three shared goals which each believes will help boost the popularity of eSports.

This will see IeSF endorse Alisports’ World Electronic Sports Games (WESG), a major event for amateur and professional players, as [...]

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