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G2E US Special: Social casino offerings begin to repay land-based loyalty

22nd September 2016 9:28 am GMT

Social casino has quietly become a crucial component of US land-based casinos’ offerings, and their success looks set to shake up the top tier of a sector that once appeared totally closed to newcomers.

In the third quarter of 2015 figures released by Salesforce revealed that cost per install for mobile social casino apps had reached $8.50, almost double the US average CPI of $4.60. This appears to prove fears about the [...]

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