Social casino has quietly become a crucial component of US land-based casinos’ offerings, and their success looks set to shake up the top tier of a sector that once appeared totally closed to newcomers.
In the third quarter of 2015 figures released by Salesforce revealed that cost per install for mobile social casino apps had reached $8.50, almost double the US average CPI of $4.60. This appears to prove fears about the social casino market being [...]
