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Bonnier’s Evoke moves to revitalise Redbet brand with new deals

9th February 2017 7:00 am GMT

Evoke Gaming, the iGaming arm of Swedish media giant Bonnier, has struck a number of new deals as part of a strategic drive to overhaul its flagship brand Redbet.

This has seen the company sign a deal with SBTech to migrate its Redbet-branded sportsbook onto the supplier's Chameleon360 platform, add a Redbet skin to Microgaming's poker network and sign a content deal with Play’n Go.

Most significant, however, is Evoke's extended and expanded partnership with NYX Gaming [...]

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