Malta-based software provider ArenaCube has partnered with African operator Cheza Gaming to launch a new multi-player sports betting product for the Kenyan market.
The Arena Challenge platform differs from traditional sports betting by offering players the chance to compete against each other using a combination of betting skills and strategic game play.
Cheza Gaming CEO Barney Barrow said that multi-player betting will be a key driver for continued growth in the Kenyan market, [...]
