BetVictor founder Victor Chandler is to return to the iGaming industry following a three-year hiatus with the launch of Bet Lion, a new brand powered by sportsbook supplier FSB Tech.
Chandler's Bet Lion will focus on the East African region, and is scheduled to go live in August this year.
"The [East African] market is already showing huge growth and smartphone penetration is much higher than many realise and with that has come an excellence in micro-payments," [...]