Brazilian operator returns to FIRST.bet’s proprietary sportsbook technology after switching to another platform
FIRST.bet has signed a new deal to provide its sportsbook technology to licensed Brazilian operator Cassino Bet.
Cassino.bet.br, which is owned by Ana Gaming, has chosen to return to FIRST.bet’s proprietary sportsbook technology from Altenar’s platform, having first launched with FIRST.bet.
The partnership gives Cassino Bet access to FIRST’s configurable product suite, advanced trading capabilities and scalable infrastructure.
“Cassino Bet’s return is a strong signal of confidence in FIRST.bet’s technology, trading expertise and long-term value as a sportsbook partner,” said FIRST.bet founder and CEO Tom Light. “Brazil is one of the world’s most competitive regulated sportsbook markets, and operators need platforms that can deliver performance, control and scalability. We are proud that Ana Gaming has selected FIRST.bet again and exclusively to support Cassino Bet’s next stage of growth.
“FIRST.bet was built by sportsbook specialists for operators that want to win. Our focus has always been on combining proprietary technology, trading expertise, and operational excellence to give operators a genuine edge. Welcoming Cassino.bet back to compete and grow in Brazil is exactly the kind of partnership that drives this industry forward.”
Ana Gaming CEO Marco Tulio Oliveira, added: “We continuously review our technology strategy to ensure each brand in our portfolio is supported by the right platform for its market and growth objectives. Following that process, we chose to return Cassino.bet to FIRST.bet. FIRST.bet gives us the product depth, sportsbook expertise, scalability and operational confidence to support the brand’s next stage of development in Brazil.”
Ana Gaming also owns licensed Brazilian brands 7K Bet and Vera Bet.
Through its 7K Bet brand, the company sponsors football club Vitória, football star Hulk, sports commentator and former player Neto, and the Campeonato Paulista (Paulistão).