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Argyll Entertainment goes live with SBTech’s Action Betting feature

24th January 2018 8:58 am GMT
SBTech

UK-licensed Argyll Entertainment has launched SBTech’s new mobile-first feature Action Betting across its brands.

Action Betting boosts operators’ in-play sports offering by suggesting markets of interest to players through contextual alerts and call-to-action betting options. It has gone live with Argyll’s SportNation and RedZoneSports brands, which were migrated to SBTech’s platform last year.

Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether a free kick, red [...]

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