Zynga is to launch World Poker Tour (WPT) branded tournaments through its Zynga Poker product following a new partnership with the Ourgame International-owned poker event organiser.
The multi-year partnership will see free-to-play, WPT-themed tournaments launched on Zynga Poker in the second half of the year.
The social gaming giant said the partnership would allow it to leverage WPT's presence in multiple channels, such as TV, online and land-based gaming to grow the Zynga Poker franchise, while also promoting the poker [...]
